Katy Perry to Launch Purr Fragrance at Myer Melbourne on April 30
What: Katy Perry’s exclusive Australian launch of Purr by Katy Perry
When: Saturday April 30th 2011
Arrival: 12:50 pm
Bourke St Mall, outside Myer entrance
In Store: 1:25 pm, VIP in store appearance
Mural Hall, Level 7, Myer Melbourne
Arrival
Photo/Video Opportunities:
· Katy Perry to arrive publicly on Bourke St mall surrounded by fans
· Arrival details are strictly confidential at this point, however there will be a fun photo opportunity featuring Katy Perry lookalikes
In Store
Press Conference
· Katy will take questions from the press pit
Photo/Video Opportunities:
· 500 fans inside Mural Hall for VIP in store appearance
· Katy Perry to appear on stage posing with fragrance, fans and Katy lookalikes
· Katy Perry being interviewed by MC
